A couple weeks ago I received a nice little surprise from the generous staff of Surfing Magazine… The new Reef movie, Caner to Capricorn, the Path of the Modern Gypsy. Featuring the ridiculous aerial antics of the Reef team’s finest, youngest and most progressive… Along with Machado, Fanning and a few other staples. The Soundtrack is pretty frickin rad too., featuring Mike Snow, Jack Penate and the like. However after watching the vid, I still don't really know what constitutes a modern gypsy... I don't think it has anything to do with surfing.
From what I can recall (damn that short-term memory loss), Quicksilver’s Young Guns series was one of the first, if not most successful marketing campaigns of the free surf-flick - heavily marinated with subliminal “new boardshort line” promotion. Of course most of us where so distracted by Dane, Kelly, etc. getting shacked in the Mentawais, we never really noticed… The industry followed like sheep and exploited the idea to death. From then on, I received all kinds of product pushing DVD’s, form Casio’s G-Zone indestructible mobile phone (featuring some shitty surfing in Alaska or something) to The Red Bull Double Down surf trip / Poker tournament (featuring incredibly intelligent and deep, insightful interviews with a highly caffeinated Jamie O’ and inebriated Irons brothers). C-2-C feels a little like I’m watching \ the companies Spring Line fashion show, with a peeling Indo reef pass as the runway. I understand this was a free movie, with some hot surfy-surfy and therefore any viewer will be subjected to the check-writers’ goods - just like skipping the ‘sign-up’ for a website and subjecting yourself to the ads… However this marketing strategy seems to have permeated every outlet possible. TV’s at the gas pump, commercials at the grocery check-out, sometimes I even get commercials while I’m dreaming, those are soo annoying. Anyways, despite every 3rd shot featuring a discrete slo-mo close up of somone’s shorts, shoes or sandals… there is some impressive surfing and a couple award-winning butts thrown in the middle. So I leave you (all 2 of my readers) with the trailer.