THE MOTOR-SURFER

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Documenting life during the first attempt at restoring a vintage motorcycle.

Similar to the zen -like feeling that is realized through surfing,
motorcycle repair can elevate the mind to a meditative state that eludes time and space...
Meaning I obsess over it, get frustrated, yell, laugh at myself and overall waste a lot of time.

Thursday

Move... Into the Bold World of BSA


Whilst sitting in my den, fire roaring, sipping scotch in my velvet robe and prowling the web for inspirational material, I stumbled across this incredibly powerful and sexy ad by BSA. I wish I could meet the marketing genius behind this campaign. Seriously. He has single handedly (well maybe it was a team of people, or even a woman) hit almost every interest for my demographic (young male, interested in: motorcycles, retro bikini girls with spearguns, the beach and rad 2-piece-front-zip wetsuits) - Ha sounds just like my personal ad. Now throw a peeling wave in the background and I could stare at this for days. I'm getting this framed immediately. I just love how the 70's could make these daring activities seem classy in a James Bond / Steve McQueen kind of way. I bet the guy in the ad is wearing a tuxedo under that 2-piece wetsuit. I think I'm going to start doing that and while I'm at it, hire a butler to stand on the beach with a towel and wait for me to finish my session, caddy my board and fix me a vodka martini, shaken not stirred.

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