Whilst sitting in my den, fire roaring, sipping scotch in my velvet robe and prowling the web for inspirational material, I stumbled across this incredibly powerful and sexy ad by BSA. I wish I could meet the marketing genius behind this campaign. Seriously. He has single handedly (well maybe it was a team of people, or even a woman) hit almost every interest for my demographic (young male, interested in: motorcycles, retro bikini girls with spearguns, the beach and rad 2-piece-front-zip wetsuits) - Ha sounds just like my personal ad. Now throw a peeling wave in the background and I could stare at this for days. I'm getting this framed immediately. I just love how the 70's could make these daring activities seem classy in a James Bond / Steve McQueen kind of way. I bet the guy in the ad is wearing a tuxedo under that 2-piece wetsuit. I think I'm going to start doing that and while I'm at it, hire a butler to stand on the beach with a towel and wait for me to finish my session, caddy my board and fix me a vodka martini, shaken not stirred.
- ► 2011 (70)
- ▼ April (7)